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About Us


Studio and Remote Location Photography and Film Creative

Creating awesome imagery to best represent our clients products in studio or at

extreme remote locations somewhere in Australia... thats what we do!


As creative people, perfection is important to us...

being able to utilise advanced technologies to capture and produce 

these amazing results, absolutely makes us smile.

Photography and filming of the 4WD is our usual subject which has built us great reputation...

but we actually shoot a huge variety of product and events.

What does the Australian Outback mean to me?

Photography in the Outback is something special that you really should experience for yourself.

I don't know whether its the personality of the people or the land that I love, but there is one thing for certain, it has an attraction that keeps dragging me back.

Simply put, for what I do as a photographer, Outback Australia assists me to create a diversity of imagery through utilising its textures, colours and characteristics

The outdoor scene requires imagery to correctly portray its product in the right location.

Australia has both amazing product design and a remote outback which spans from coast to coast.


Image creation of Australian product brands in the right location is extremely important, but also will assist in the acceptance and need to be part of the brand.

Offroad Images has been built on 25 years of image and film creative in remote environments and has helped capture a wide acceptance and excitement of products in the 4X4 scene.

We are built for remote photography and filming.


We can work to your concept with a realistic approach to ensure the product and location fits and the imagery suits both the brands position, and the customers hunger for more information through image and film content. 

Or we can assist with the complete concept through to final image and film supply. You design the products and we can assist you in telling your story of what its for and who should utilise it. 

We are committed to creating the best possible result from our creative and are always looking at utilising new technologies and creating new techniques to produce something better than yesterday.

If you would like to take things to the next level, give us a call and let's discuss the best solution to suit your budget and product requirements, to launch or reposition your brand into todays world. 

- 4X4 and Outdoor Product Photography -

"The automotive scene requires images to portray vehicles or equipment in the world that they were designed for.  Understanding how to make vehicles look good in this environment is a major part of our business. Making them look great... well, sometimes you need to push the boundaries of what the vehicle is actually capable of and what can be achieved by the lens...

but when its all set-up, and it just works... now thats an awesome feeling!”

- Michael Ellem ... Offroad Images




Matthew Frost

Director of Sales & Marketing - ARB

I’ve had the privilege of working with Michael Ellem of Offroad Images since I appointed him ARB’s official photographer twenty years ago. The stunning work produced by Michael had a transformational impact on ARB’s marketing, contributing to numerous accolades being awarded to ARB for its creative content over the years. More importantly though, ARB’s marketing team, which I consider Offroad Images an integral part of, has positioned the company as the world’s premier 4x4 accessory brand. Michael is far more than a photographer/videographer. He is a creative genius that possesses an incredible level of passion and work ethic that is second to none. Considering the caliber of work provided, Offroad Images also provides clients with exceptional value for money. If outdoor adventure is your thing, Offroad Images can take your brand to a whole new level. And whether it’s enjoying great coffee at dawn, or cold beer around a campfire at dusk, Michael’s a top bloke to work with!


Ron & Viv Moon

4x4 Australia Magazine - Editor-at-Large

Whether on a long remote expedition or a day shoot in the nearby hills, whether you are shooting action pics of 4WDs, flighty birds for a nature piece or a wide expansive scene, Michael’s work, under his Offroad Images banner, transcends all the other photographers I’ve worked with in the last 30 years. He’s bloody easy to work with and generous with his knowledge, but you’ll be flat out trying to keep up with him!


Aiden Frost

Club 4x4 - Marketing Manager

Michael Ellem is a photographer like no other I’ve worked with.

He is very, very structured in is approach and this allows him to drive amazing creative outcomes.  It means he’s already worked everything out before the shoot starts in granular detail. It means he’s worked out the best route to get to amazing places safely, and the exact shots he’ll take down to the detail of where he’ll place a wheel in every shot he takes and how to get the best shot. He has a realistic view of timings, and he does all the planning - all you need to do is turn up. He is diligent, thorough and amazingly well organised.  He doesn’t just rely on the golden hours of the day to get great shots, but he meticulously plans the day to make the most of the entire time you are out.  And he’s got the skills to get everyone and their gear out there and back safely. Trust in him and the way he works, and you’ll get amazing results every time…

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